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燎原之火正旺时——涟源“网红”直播经济背后的乡村振兴大戏

2019-07-21 17:30 曾丹 毛珊珊 李旭青

“dianshangzuoweixinxingyetai,jikeyituixiaonongfuchanpin、bangzhuqunzhongtuopinzhifu,youkeyituidongxiangcunzhenxing,shidayoukeweide。”

——xijinpingzongshujizaishanxishengzuoshuixianjinmicunkaochashijianghua

燎原之火正旺时

——涟源“网红”直播经济背后的乡村振兴大戏

jizhe cengdan tongxunyuan maoshanshan lixuqing

7月7日,涟源大街小巷、乡间田野,都在谈论跟高考一样火热的话题———“网红”直播经济。蹲点在各个直播现场的“达人”和“网红”,如同赶考般,扎进直播红利池: 涟源市美橙美村电子商务有限公司“湘野红姐”正忙着直播卖邬辣妈麻辣;涟源市副市长李冰玉除了正常工作外,还要挤时间和电商们探讨直播新动态;多家省媒持续关注涟源“直播”现象,市长电话成了销售热线……涟源的热度,上来了!

lianyuan,zheigegangzhaidiaopinkunxianmaozidexianjishi,rujinyinwanger“hong”,yinwanger“huo”。wangshengdehuo,laizishichangderanshaohezhengfude“tianchaijialiao”。“hong”qilaidelianyuan,bumanzuzuo“fuping”shide“wanghong”,yitoushenxiangliuliangxiongyongdehulianwang,yitouzhajinguangmaodexiangcuntudi。yichang“liuliangbianxian”dexiangcunzhenxingdaxi,zhenghuoreshangyan。

触电“直播”,带来一番新气象

huixiangqizhibodaihuochutiyan,libingyuganjueshouyiliangduoyoulequwuqiong。

5yue10rizhi17ri,“mangguofupinyunchaoshi”zoujinlianyuan,haowuzhunbeidelibingyubeidaoyanladaozhiboxianchang,yuhunanweishizhuchirenliruixieshouweilianyuannongchanpinzhibodaiyan。neichangzhiboshouxiuchengjixiren: kaibo10fenzhongjiuchengjiao1200yudan,guankanzhiboda50duowanren,huatiliulanliangleiji2009.6wanrenci。

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benzouzaizhibodadaoshangdebuzhilibingyuyiren。5yue24ri,lianyuanshiweifushuji、shizhangliujiezoujinhunanjingshikuaishouzhibojian,hehunandianshitaizhuchirenfuanqiyiqiweilianyuannongtechanpindaiyan。zhengchangzhibochixujin2gexiaoshi,fensinianxinghengao,daihuojieduanzhibojianrenshuyizhiweichizai7000renyishang,zhibojianzhangfen1wanrenyishang,zhiborenshufengzhijin10wanrenci,wenjuzhongwushiduanhunanbangdiyi。zhiboqijianshangjia14zhongshangpin,zongxiaoliang13862jian,chengjiaoeda25wanyuyuan。

AG真人zai“guanyuanwanghong”dedaidongxia,lianyuan“caogenwanghong”yeriyizengduo,dayoubiandikaihuazhishi。

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AG真人zaigelu“wanghong”detuijiexia,lianyuan“wanghongchanpin”rexiaoquanguo,qiaotouheqiaonongdouzhapian、qiaotouhefengshangyuangancai、gutangfengmi、fengmugongcha、maotangfuxizimijingchangmaidaotuoxiao。

AG真人beijingouteouguojizixunyouxiangongsishujuxianshi,“6·18”gouwujieqijianlianyuancanyuzhibodeshangpin81zhong,canyuzhibodeshangpinshixianwangluolingshoue42.7wanyuan;zhibo89ci,leijiguankanrenshu2.4wanren;shixianwangluolingshoue931.8wanyuan,tongbizengzhang44.4%。

夯实基础,做强农村电商“硬支撑”

rehuochaotiandezhibojingjibeihou,libukainongcundianshangfazhande“yingzhicheng”。

rangyuanzaiqianlizhiwaidexiaofeizhenengkandao、tongguonongchanpindianshangqudaokemaidao、wuliuqudaochangtongdaonongcun“zuihouyigongli”———weiraozhei“sandao”mubiao,lianyuanyichenggongshenbaoquanguodianzishangwujinnongcunzongheshifanxianxiangmuweiqiji,wanshannongcundianshanggongyingliantixi。

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zhengzaifahuodehunanmailvdianzishangwuyouxiangongsifuzerenwumingbogaosujizhe,zaizheige“dajiating”li,suoyouruyuandianshangbujinkeyifenxiangziyuanhejingyan,haikeyimianzu2nian,kuaidifei、wuyefeiyehendilian。

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tongguo7nianmosuo,lianyuanxianzaiyongyou6000yupingfangmidedianshangwuliuyuan、3500lifangmidelengku。18taiwuliucheliang,weilianyuan460gedianshangagzhenrenzhan、373geyinongxinxisheagzhenren。“wangshanggaosu”jubeichixuyunyingnengli,nengbangnongcunqunzhongshixianwangshangdaigougongyepin、wangshangdaixiaonongchanpin、wuliukuaidishoufa、jinrongbianminagzhenren、nongyejishutuiguang、nongzihuafeipeisongdengxuqiu。

AG真人ruherang“yangzaishengui”dehaochanpintuchu“weicheng”、zouxiangchenglirendecanzhuo?weizhulinongcunxianhuonongchanpinchanyefazhan,lianyuanshizhengfujiadatouru,xinjian60muchanyeyuan,you“sitongyida”baoguofenjianyushengxiannongchanpinfenjiandequanzidongfenjianxian,yougongnengwanshandeshequndianshangpingtai,you200genongchanpinxiaoshoudian、wuliudaishoufadian、bianminzongheagzhenrendian。

“jingguoduoniantansuoshijian,agzhenrendatongledianshangliutongdegegehuanjie。”lianyuanshishangwuliangshijudangzushuji、juzhangzhongzhijunshuo,lianyuannongcunwuliuagzhenrentixi、gonggongagzhenrentixi、rencaipeixuntixi、nongchanpinshangxing(xiaoshou)tixiagzhenrenjunqudemingxianchengxiao。2019nian3yue,gaijushishidequanguodianzishangwujinnongcunzongheshifanxianxiangmu,jingshengshangwutingzhongqijixiaopingjiaweiyouxiu。

培育产业,提升乡村振兴“软实力”

zhibojilianyuandailailiulianghedingdan,yedailaihenduosikao: yu“mangguofupinyunchaoshi”hezuodezhibohuodongjieshuhou,bubugaozongbuzhijiezhaoshangfengshangyuangancaichangshang,qiaotouheqiaonongdouzhapiangengshixiaoliangjizeng,guangqiaotouhezhenshangyijiachaoshidanyuexiaoshoujiuda2000duodan。zhibochixuhuobao,huoyuanruhemanzu?

AG真人“dang‘wanghong’biandikaihuahou,agzhenrenbagengduodejinglifangzaipeiyuchanyeshang。”libingyujingchanghenongcundianshangmenfenxiangxinde: xuanpinyaoyange,zhiboshoumaidebixushi“sanke”chanpin,jikezhuisulaiyuan,kebaozhengzhiliang,kechixushengchan;qiyeyaojinxingxitongpeixunhexuexi,shenkerenshizishenduanban,qianghuahulianwangsiwei,dongdezuidaxiandudiliyonghulianwangtishengxiaoliang;“zhengfuyoumude、youjihuadipeiyuyoudiyutesedechanpin,zaizhidingfuchizhengceshiyoumingqueqingxidesilu。”

AG真人zaichanpinfangmian,lianyuanyiwanchengquyugonggongpinpaimingchengyu“yixianyipin”jizhongdianpeiyuchanyemodidenggongzuo,xuanqu“yipinlianyuan”zuoweinongchanpinquyugonggongpinpaimingcheng,xuanquqiaotouheshucaizuowei“yixianyipin”chanye,xuanquchayou、chaye、jinqiulidengzuoweierjipeiyuchanye,suyuantixizhubuwanshan。

AG真人“qiyeyaoyongbao、duijie、liyonghaohulianwang,cainengzaixinbeijingxiatongguoxinqudaotigaopinpaiyingxiangli。”libingyushentilixing,yulianyuanshilingdaobanziyiqi,dailingxuduoqiyedakaixianshangzhibodaihuodexindamen。“mangguofupinyunchaoshi”xianxiapeixunbanyou130mingxueyuancanxun,xuduoqiyedangchangjiumaishebei,xianxuexianmai。suihou,“mangguofupinyunchaoshi”zhibopeixunjidiyingyaozailianyuandianshanggonggongagzhenrenzhongxinguapai。

jutongji,lianyuangongzuzhipeixundianshang1.3wanduorenci,yindaolianyuanshixiangxingnonglinkejikaifayouxiangongsi、lianyuanshishuangshuyuandianzishangwuyouxiangongsideng30duojiachuantongqiyeshengjichuwang。lianyuanyongxianchuyipiyouxiudedianshangqiye,rulianyuanshifengleyuannongyefazhanyouxiangongsi、hunanmailvdianzishangwuyouxiangongsi、lianyuanshichaochaodianzishangwuyouxiangongsi、hunanguangtaodianzishangwuyouxiangongsi、lianyuanshiyunmakejidianzishangwuyouxiangongsi,dengdeng。

AG真人“zhibojilianyuandailaide,bujinjinshixianeryijiandezhimingduhenongchanpinxiaoliang,gengshiweilianyuanzhaodaolejinhoufazhandefangxiang,zhaodaolehulianwangyuxiangcunzhenxingdeqihedian。”zhongzhijunrenwei。rujin,lianyuanbawanshanwuliutixidatongnongcunwuliu“zuihouyigongli”hedianshangrencainarushijixiangcunzhenxingzhanlveguihua,zheligoujianzhengfuyindao、bumenliandong、duodiantouzi、shichangyunzuodejizhi,baozhangyunxingtongchang、huxiangcujin、qiangqianghezuo,youxiaotishengchuyunnengli,jiangdiwuliuchengben。

xiayibu,lianyuanjiangfuhuagengduo“baopin”,peiyugengduo“wanghong”,shengjichanye,youhualiutong,zhutuituopingongjian,zhulixiangcunzhenxing。

zerenbianji: liangxiongjun

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